Pagemill Partners, the Technology M&A Division of Duff & Phelps, Advised Brightpearl on Its Minority Investment from Sage

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In December 2020, Sage, a market leader in cloud business management solutions, announced a significant investment in and strategic partnership with Brightpearl, a market leading digital operations SaaS platform targeted at multi-channel and digital-first retailers and merchants across the globe.

Sage led the Series C round of £25 million ($33 mn), with existing investors including Cipio Partners, Notion Capital and Verdane investing £8 million ($10 mn).

Pagemill Partners, the technology M&A division of Duff & Phelps, served as the exclusive financial advisor to Brightpearl in connection with the transaction.

About Brightpearl
Brightpearl is a Digital Operations Platform for retailers and wholesalers. Their mission is clear: automate the back office so merchants can spend their time and money growing the business. Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfilment, warehouse and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. 1,000 businesses in 26 countries use their platform. Brightpearl manages over 10 million transactions and $3 billion of business a year. Morgan Lewis served as legal counsel to Brightpearl.

About Sage
Sage is the global market leader for technology that provides small and medium businesses with the visibility, flexibility and efficiency to manage finances, operations and people. With their partners, Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support. With years of experience their colleagues and partners understand how to serve customers and communities through the good, and more challenging times. They are here to help, with practical advice, solutions, expertise and insight. Pinsent Masons served as legal counsel to Sage.

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